7 Tips to Build Your E-Commerce Website
Recent developments in the field of e-commerce website design have made it easier for online merchants to conduct business. The impact of COVID- 19 on the e-commerce sector has become evident with each passing day. The past year saw a tremendous growth in e-commerce website development activity, as companies realized the potential of this technology to revolutionize the way business is conducted on the World Wide Web. The overall revenue generated by the e-commerce sector reached a record high, while e-commerce spending as a percentage of overall revenue grew almost 18% to reach an all time high.
This has only made e-commerce website development all the more important. The past year saw innumerable e-commerce platforms being introduced and commercialized. As a result, the market got flooded with a lot of such platforms. While some of these platforms were immensely successful such as Google checkout, Amazon Web Services and Microsoft Money, there were others that failed to generate any significant revenue. It was only after much research and analysis that a select few E-Commerce solution providers were chosen to form an organization that would take care of the overall infrastructure development, provide necessary software and programming support and would certify the end user's ability to conduct business on these platforms.
The choice of these organizations was based on their ability to customize E-Commerce shopping carts, payment gateway developers and development tools allow them to make optimal use of their E-Commerce websites. With the introduction of innovative development tools, users are now able to not only upload their web pages via FTP, but also through various online stores such as Amazon and Tiger-direct. These online stores are powered by the established open source E-Commerce platforms such as Drupal, Joomla and Magneto. This enables the E-Commerce platform to integrate seamlessly with the online stores, allowing customers to perform online purchasing and shopping.
On the other hand, the choice of an E-Commerce platform provider for building the online store has a lot of factors in mind. The main aspects include user experience and its scope of operation. Online stores have to provide an enhanced user experience to the buyers which includes easier navigation, easier search options, instant product reviews, customized content, shopping carts, payment gateway etc. All these come under the ambit of improved user experience. It is in this regard that the Payment gateway development tools play a vital role. These tools build user interfaces for the E-Commerce websites which simplify the whole process of online buying and selling.
There are a lot of online stores available these days. To start an E-Commerce site, you do not need to buy a new inventory. The purchasing and the checkout processes can be completed through online portals. However, it becomes imperative to integrate the E-Commerce platform with the online store to complete the payment processing. The development process for these platforms allows the integration of Payment Gateway services which play a key role in the entire payment processing process and ease the task of online payments and e-commerce site functioning.
The development process allows the customization of the payment gateway. Once you have decided upon a certain set of functionalities through the web designing work, it is necessary to integrate these with the existing E-Commerce platform so that all the functionality aspects of your e-commerce platform comes into use. It may need a little bit of time to customize your off-the-shelf E-Commerce website to fit your customized needs but, it will prove to be of great worth while saving you money. If the online store does not have customized payment options, it may lead to loss of business. Thus, it becomes necessary to opt for custom E-Commerce website development when looking to customize the existing website or to construct a brand new one.
E-Commerce development tools allow the customization of the shopping carts and allow different shipping options in a single platform, thus, offering better flexibility and customizations to your customers. The shopping cart functionality allows customers to browse through the items and choose from different options. They can then make the purchase using their credit cards. Thus, it is necessary to integrate the shopping cart feature into the off-the-shelf e-commerce platforms to enhance the shopping experience.
Off-the-shelf e-commerce websites do not offer a separate page for your product photos. This is another critical aspect that you need to take care of while building a website. A separate page for product photos will give a better presentation of your product to your customer. It will also provide additional information regarding your products and enable your customer to make an informed decision on your products. Therefore, if you want to build a profitable website, it is best suited to have a separate page with a list of products along with brief information regarding them.